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Amplifying online reach and user engagement for a top UAE Destination

Introduced a whole new world of digital experiences by pushing the boundaries of creativity and technology with Drupal.
Industry
Entertainment
Technologies
Drupal, ReactJS, Azure
Business Type
Enterprise
Project Team
Project Manager, UI/UX Designer, React JS Developer, Drupal Developer, QA Engineer, DevOps
Duration
Retainer
Service Offered
UI/UX Design
,
Web Development
SEO

Customer

Marsana is a must-visit waterfront entertainment location, ideally situated at the center of Hudayriyat Island in the UAE. Visitors can delve into a world of tempting dining options, engage in lively aqua park and skate park amusements, unwind along the meandering cycling and jogging tracks, or simply take leisurely strolls along the beach and marina while enjoying the mesmerizing sea view

Requirements

  • Developing an intuitive and user-friendly interface that enables visitors to easily navigate through the various attractions and offerings.
  • Designing a visually stunning website that accurately represents Marsana's vibrant atmosphere and waterfront setting.
  • Creating dedicated sections for showcasing Marsana's eateries, aqua park, skate park, recreational areas, market area, cycling/jogging tracks, events, and marina.
  • Integrating interactive elements, such as photo galleries and videos, to provide an immersive virtual experience.
  • Ensuring a seamless browsing experience and checking overall performance across all platforms and devices.
  • Developing a CMS that allows Marsana's team to update content, events, and promotions easily.

Challenge

The primary scope of the project was to build a highly immersive and easily navigable web solution to coherently display all of Marsana’s wide array of offerings in a captivating manner. It was equally crucial to ensure a user-friendly content management system and optimal website performance to reduce bounce rates.

Approach

Given the ever-evolving nature of Marsana’s provisions, it was crucial that we choose a platform that would accommodate this growth trajectory. Our choice, therefore, leaned toward Drupal due to its inherent flexibility and scalability. Taking into careful consideration, both the geographical context and the diverse demographics of visitors, we curated a mood board that achieved the delicate balance required. This entailed incorporating design elements, typography, and color palettes that vividly captured the bustling essence of the district. We implemented interactive elements, such as sliders, galleries, and hover effects, to enhance user engagement. A hallmark feature of the design approach was the interactive map we custom-built to provide users with a fun way of accessing information on Marsana’s layout.

Result

Marsana's management commended us for the website's representation of its offerings and the ease of content management. Website analytics showed increased traffic from diverse demographics, indicating successful targeting of different visitor groups. Our efforts not only accelerated Marsana’s online exposure within the UAE but also among international travelers.
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Testimonials

Customer Testimonials

client
Marsana's management commended us for the website's representation of its offerings and the ease of content management. Website analytics showed increased traffic from diverse demographics, indicating successful targeting of different visitor groups. Our efforts not only accelerated Marsana’s online exposure within the UAE but also among international travelers.

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